UGC Revisions and Reshoots: How Many, and When to Charge.

A revision changes what you've already shot. A reshoot means shooting it again. Who pays comes down to the brief: a fix for something you missed is on you, a note on something the brief didn't say is what your included round is for, and a brief that changed after you shot is new work you can price.

How many revisions to include is the easier part. One round on a single video or photo set is a sound default, bigger packages can include more rounds if you price them in, and unlimited is never worth offering. Most of the UGC job posts we read for this guide didn't mention revisions at all, so the number, and the rules around it, are usually yours to set.

How many revisions to include

Include one round on a single video or a small photo set at your standard rate. A round is one set of notes from the brand, sent together. Two rounds suit bigger jobs: a package of several videos, an ongoing client, or a job where the brand approves a concept or script first and then the draft, with one round for each. Whatever number you pick, write it down, because most job posts don't.

Early on November 4, 2026, we opened all 301 listings live on Pitchlo, a UGC job board. It collects paid jobs from Reddit, Upwork, Facebook and brands that post directly, and rewrites most of them in its own words. One had closed by the time we opened it. Of the other 300 write-ups, 264 said nothing about revisions. The other 36 did: nine editing and similar roles, and 27 filming jobs. Of the 27, 19 offered one round of changes (called revisions, retakes or pickups), four offered two, one offered one or two, three gave no number, and none offered unlimited revisions.

Pitchlo's write-ups sometimes drop details the brand's own post included, so brands mention revisions more often than these counts show. Most still don't, and when a listing gives a number, it's usually one round. That's one board on one day, and listings show what brands advertise, not what they end up agreeing to.

Platforms set their own rules, and they range from one revision to unlimited:

These come from each platform's own help pages and terms, read on November 4, 2026. Most platforms that spell out what a revision covers tie it to the original brief (TikTok One says only "reasonable requirements"). The count, though, is each platform's own choice, not an industry rule: on JoinBrands, a brand on the free plan gets one revision per job, and a brand paying $499 a month gets ten.

Creators who set their own terms stay at the low end of that range. In the r/UGCcreators threads we read for this guide, 10 creators described their own: four include one round, four include two, and none offers unlimited revisions. One moved to a two-revision maximum, written into the deliverables, after a collab asked for twelve. Another commenter's rule of thumb: if several brands keep asking you for a third round, look at how you read briefs, not only at the brands.

Revision or reshoot, and who pays

Two questions sort any request.

Can it be done from what you already shot? New caption text, a tighter cut, different music, swapping in a take you already have, a crop or a color correction on a photo, swapping in a different photo from the shoot: all of that is a revision. If the change means shooting again, it's a reshoot. The smallest reshoot is a pickup: one line or one shot, recorded again.

One exception: an extra version alongside the one you delivered, such as a second hook, a 15-second cutdown or the same video in another aspect ratio, isn't a revision, even when you can make it from what you already shot. It's another deliverable, so quote it.

Why are they asking? There are three answers, and each one settles who pays:

• You missed the brief. A required line is missing, the brand name came out wrong, the product wasn't used the way the brief said, the label is hidden when the brief asked to show it, or the app screen isn't the feature the brief named.
• The brief didn't say. The brand would like a different take, more energy, other music, a warmer edit or a different wall behind you, and the brief never asked for any of it.
• The brief changed. A new script, a new hook, a different location, outfit or product shade, a different feature to demo, or a new offer or date in the call to action.

The brief is everything you and the brand agreed on before you shot: the written brief, the script the brand approved, and anything you promised when you pitched. Popular Pays tells brands that if a creator pitched a beach picnic and then filmed in their kitchen, asking for a reshoot is fair. Our guide for brands covers what a brief should settle up front, revisions included.

Your own misses are yours to fix, including the ones that mean shooting again. On platforms, revision requests exist mainly for these fixes. On Billo, a reshoot request is for content that doesn't match the brief, such as a missed mention, a mispronounced brand name or a product used incorrectly, and the creator has 48 hours to send the new version. There, fixes use up the brand's two requests. On your own deals, you can leave your fixes out of the count, as Fiverr's guide for buyers suggests. That keeps the included round for the brand's notes.

No brief covers everything, and a round of notes on pacing, music or which take to use is a normal part of the job. A reshoot for taste alone is different. Billo tells brands its reshoot requests are not for stylistic preferences, and Influee's terms say that when the content follows the brief, a brand that dislikes the creator's style isn't owed a refund. If a brand wants a reshoot because it pictured something else, agree on the new direction in writing first, then quote the reshoot. Not everyone charges here: one creator would reshoot for the sake of the relationship if the script was never approved before filming.

For a changed brief, Billo's list of what falls outside the brief is a good guide: changes to the original script or messaging, a different location or outfit, a new call to action, a new creative direction. Billo tells creators they aren't obligated to make those changes. If the change can be made from what you shot and the brand hasn't used its round, it can come out of that round. Anything that means shooting again gets a price before you start.

When one message mixes all three, answer it line by line: fix the misses, fold the taste notes into the round, and quote the changes.

Photos work the same way. Retouching, cropping, color correction and swapping in a different photo from the shoot are revisions. A new angle, background, prop, outfit or product variant means shooting again. Photo reshoots have one more catch: a single replacement photo taken days later, under different light, rarely matches the rest of the set, so quote a photo reshoot as a reshoot of the set unless you can match the light.

On raw-only jobs, every change is a reshoot. When you hand over raw clips and the brand's editor cuts the video, there's no edit for you to change, so anything you redo is a pickup. Some raw footage job posts include a round of retakes or a pickup session instead of revisions, and on Billo, edit requests go to its own editors and only reshoot requests go to the creator. Price that round like a pickup (below), and see how raw-only jobs are priced.

Price extra work from your own rate

Start by working out what an hour of your production time is worth. Take your fee for one video or photo set, leave out anything that pays for usage or add-ons, and divide it by the hours the job takes from brief to delivery. In our breakdown of where an order's hours go, the whole job adds up to roughly four to seven hours: reading the brief, getting to know the product, setup and shooting, editing, delivery and one round of revisions. A $200 job that takes you four hours works out to $50 an hour.

Then price each request by the stages it makes you repeat:

Swap in your own fee and hours; the example column only shows the arithmetic. Round up, and set a minimum for any paid change, so a quick one is still worth the back-and-forth. Add any costs on top: a replacement product, shipping, props or a location fee. A brand that orders a new video to run alongside the first is also buying usage for a second video, so price that usage separately.

None of the platforms we checked sets a reshoot fee in its rules or help pages. The advice online is all over the place, and none of these figures comes with a source: $75 to $150 per extra round (Flare), 30% of the package rate per extra round (PlayPause, which calls it a personal rule of thumb), 50% to 75% of the base rate for a reshoot after a changed brief (Fueler), and 50% for a partial re-record or 100% for a new video (ugc.ng). On Reddit, one commenter suggests $100 to $150 an hour for a reshoot, and someone who works on creator contracts says theirs add a flat reshoot fee, "probably about a day rate." A price built from your own hours is easier to explain when a brand asks why.

Put the prices where brands see them before anyone asks. One creator's listings name separate prices for redoing a voiceover, reshooting one shot and redoing the entire video, so brands don't assume redos are free. Put your own redo prices on your rate card.

When the script changes after you deliver

This one stings, because it lands after the work is done. You filmed the script the brand approved, and now there's a new one. That's a changed brief, not a revision. Influee's terms give a creator whose content followed the original brief two options: ask to be paid for it as delivered, or ask for more to make a version for the new brief. Insense tells creators they can accept, renegotiate or decline extra requests and still be paid in full if they deliver what the brief asked for on time. On your own deals, ask the brand to approve the video you delivered, then offer the new version as a priced extra.

Most script changes don't need a full reshoot. Offer the options cheapest first:

1. Text over footage you already have: cut the old line and put the new message on screen over b-roll. Usually a quick edit.
2. A voiceover pickup: record the changed lines and lay them over b-roll or product shots. A single changed word can even be dubbed over the shot of you talking, since a one-word mismatch is rarely noticed, as two commenters in one thread point out.
3. The changed section shot again, usually the hook or the call to action.
4. A new video from the new script, at your full fee.

The same menu works when a brand's legal team strikes a claim from a script the brand had already approved. That's a changed brief too, and on-screen text or a voiceover pickup usually covers it.

Revision terms you can paste

New York State's model contract for freelancers has a revisions clause with three blanks: how many revisions the client gets, how many business days they have to ask, and how many business days the freelancer has to make them, after which the work counts as final. Then it adds: "Additional revisions are subject to additional compensation." Here are five lines that do the same job for UGC, to paste into a quote or agreement:

1. One round of revisions is included: one set of notes, sent together within 7 days of delivery. If no notes arrive in that time, the delivery counts as approved.
2. If anything I deliver doesn't match the brief, I'll fix it at no charge, including shooting that part again, and those fixes don't use your round.
3. I'll send revisions within 3 business days. The revised version counts as approved 7 days after I send it.
4. Shooting again for any reason other than my own mistake, or making an extra version (a second hook, a cutdown, another aspect ratio), is quoted before I start. Extra rounds of revisions are $[price] each.
5. Turnaround faster than 3 business days is $[price] extra.

For a quote or a rate card, a short version does it: One round of revisions included (one set of notes within 7 days). Reshoots beyond fixing my own mistakes, and extra versions, are quoted separately. The five lines belong with the rest of a simple UGC agreement. On a platform, its rules replace yours, and only its formal revision request counts: Billo and JoinBrands both say notes sent in chat don't stop the auto-approval clock. Billing for extra work goes through the platform too: Fiverr lets you add Gig Extras while an order is in revision, Collabstr lets you request a new order price when the scope changes (the brand has to approve it), and Billo tells brands to open a new task for requests made long after approval.

A few habits make the terms easy to keep:

• Get the script or shot list approved in writing before you shoot. An approved script is what makes a later rewrite clearly a change.
• Ask for one message of notes from one person. Notes from three people at the brand, on three different days, are how one round turns into three.
• Shoot spares of whatever is most likely to change: a second take of the hook, the brand name, the offer and the call to action, and for photos, extra angles with and without each prop. A spare turns a reshoot into a revision.
• Write down your light (the time of day, the window, your camera settings), so a photo reshoot can match the set.
• Export a clean version before you add captions and music. Brands often ask for one, and it makes a "no music" note quick to handle. One creator on a $65 order couldn't take the music out without losing the audio, so they re-edited the whole video from scratch at no extra pay, ended up with $52, and the brand posted the original anyway.
• Keep the product, props and project files until the brand approves.

Requests you'll get, and what to say

Most requests fit the who-pays table above. These are the ones that come up again and again, with a reply for each:

If revision notes are being used to hold back money that's already due, here's how to chase a late payment. Two commenters on Reddit back the gifted-collab reply: small edits at most, and reshoots only as paid work. The last row isn't about money. Under the FTC's Endorsement Guides, what you say in an ad has to reflect your honest experience, and if you say a scripted line you know is untrue, you can be held liable along with the brand. The FTC rules for UGC creators cover which claims to watch on camera.

Whether to absorb a small change for free is your call. One commenter on Reddit sees two camps: those who bill every change, and those who absorb the editing in the hope of being rehired. If you do one for free, say so: "I'll do this one at no charge" keeps the next one billable.

Four things creators ask about revisions

What's the difference between an edit and a revision?

Usually none: both mean a change made from what you already shot (text, captions, music, the cut, a swapped photo), and a round of revisions is one set of those changes sent together. The line that matters is between either one and a reshoot, which means shooting again. Some brands say "revision" for any change, reshoots included, so check which they mean before you quote. Billo splits its requests along the same line: edit requests go to its own editors, and reshoot requests go to the creator.

What if the brand never sends notes?

If your terms set an approval window (7 days in the five lines above), the delivery counts as approved when it closes. Most of the platforms in the first table auto-approve after anywhere from 72 hours to 21 days; soona gives brands 4 days to review but doesn't say what happens after that, TikTok One states no window, and Popular Pays sets no limit on how long a brand can take.

What does "unlimited revisions" mean on a platform?

Changes until the content matches the original brief, not endless ones. Collabstr allows unlimited revisions as long as they match the original requirements, and Influee's terms say the same about the brief. Don't offer unlimited revisions in your own packages. A Fiverr success manager's advice to sellers is blunt: "Skip the unlimited revisions."

Can a brand refuse to pay if I won't do another round?

If what you delivered matches the brief, you should still be paid, though how much depends on your terms or the platform's. Influee's terms give full payment for content that follows the brief but gets refused for reasons unrelated to it, and Insense's terms entitle the creator to at least 50% of the fee when a brand still refuses fully compliant work after the included rounds. Content that still misses the brief after your fixes is a different case: Insense lets the brand cancel after three failed reshoots, and Influee allows a refund after at least two failed attempts. On a direct deal, your agreement decides, which is one more reason to put the five lines above in it.