Family UGC: How Couples and Families Get Paid to Film.

In September and October 2026, a dating app went looking for a couple in London to film two short videos, with some scenes on public transport. A family-calendar app asked for US moms with at least two school-age kids. And a company that writes songs about people's dogs offered $200 a video to US couples with a dog, filmed as one partner hears the song for the first time.¹²³ None of those briefs can be shot by one person.

That's the opening in family UGC: photos and videos a brand pays a household to make together. Some briefs need two or more people from the same home in the frame, like a partner who hasn't seen the gift yet, a parent and a kid at the kitchen table, or a couple trying an app made for couples. A creator working alone has to pass on them. A household that fits can apply without a following. The dog-song brief even said so: "No portfolio or follower count needed."³

By the end, you'll have a cast list to write tonight and three samples to film this weekend.

The briefs that need more than one of you

Household briefs read like casting sheets. They name the ages, who talks, who doesn't and sometimes the city. One wanted "a younger person (20–30 years old) and an older person (40–60 years old)" and asked for native English and Spanish speakers.⁴ Marketplaces work the same way. Billo's Help Center suggests brands spell out needs like "Should the creator have kids aged 7-10? Are you looking for a creator with a partner/husband/wife?"⁵

We read 36 of these castings, posted between February 2024 and October 2026 in r/UGCcreators and r/UGC_forhire, two Reddit communities where brands and agencies hire UGC creators.⁶ Those are only the public ones; on marketplaces, the same needs sit inside the brief. Each row below is one post, with the pay as the brand wrote it, so treat the table as a set of examples rather than a rate card.

A few asks come up again and again:

• Someone has to be surprised. A reaction only works if the person reacting hasn't seen, heard or tasted the thing before the phone starts recording.
• One person talks, the other doesn't have to. In several briefs we read, the second person only had to react or listen, and the flower ad above said the partner "doesn't speak in the video." That's good news if your partner would rather not talk to camera.
• Natural beats polished. The family-calendar app asked for "Links to 2–3 of your most natural videos (not your most polished ones)."²
• Raw footage is common. The London brief wanted "raw rushes only, no editing needed."¹ You film, and the brand edits.
• More than a third are apps. Of the 36 castings, 14 were for apps or online services, including reading apps for kids and quiz apps for couples, so nobody had to wait for a package.

Write your household down like a cast list

Since brands cast by who's in the frame, tell them up front. A cast list is two or three lines at the top of your portfolio, your profile and every reply to a brief, and it does the brand's filtering for it. Some couples already open with it. A pair in Southampton, England, opens the About section of their portfolio with "Hi! We are Charlie (26) and Izzy (23)."⁷

What goes in it:

• Everyone who can appear, with ages. Adults by age, kids by age or grade. A brief that asks for kids aged 6 to 12 means 6 to 12.
• Who does what. Who talks to camera, who's happy to be in the scene without lines, who films.
• Pets, languages and where you live. A dog opens up pet briefs, a second language opens up others, and your city matters for in-person shoots.
• What's off the table. Say it once so you don't have to explain it in every thread: no school uniforms, or no kids in paid ads, or wherever your line is.

For example:

Ages go out of date fast. One brief in our set offered $300 a video for moms with baby boys aged 5 to 12 months, a window a baby fits for seven months.⁴ Update the list every few months, and keep at least one clip of each child at their current age.

Some people are hard for brands to find, and that works in your favor. An ADHD-friendly math app for young kids planned its campaign around mothers, then, "after receiving some wonderful applications from dads," decided to design a new test with dads.⁸ Cohley, a UGC platform, lists "men over 40" and "parents of children with special needs" among the groups that are "harder to source and therefore warranting higher compensation."⁹

In the UK and Australia, some brands go out of their way to find you. A kids' reading app casting a mother and child added that London families who could film in person "will be accepted immediately."¹⁰ An Australian kidswear label wrote that it was "struggling to source local kid/mum UGC creators."¹¹

Couple briefs differ on who counts. The dog-song brief wanted "Two people in the same household"; a Miami casting wanted "a couple (man and woman), aged 45 or older."³¹² Check that line before you apply. And every parent-and-child brief in the table works for a single parent.

Three samples that show who's in the frame

Brands that cast households want to see you film together before they book you, and Billo tells its creators to vary their example videos with "Kids," "Pets" and "Partner."¹³ Three samples cover most of the briefs above, all shot with things you already own or use:

1. A reaction. One of you films while the other tries something for the first time: a snack, a gift, a song, a new app. A first reaction can't be redone, so set up the phone before anything comes out of the bag.
2. A routine with the product in it. Breakfast, school drop-off, bedtime, a Sunday cleanup. Let the product do its job in the middle of it, the way it would on any other day in your house.
3. A two-person app moment. One of you uses the app (planning dinner, reading with a kid, answering a quiz) while the other reacts or asks questions. Record the screen as well, so the clip shows both the app and the two of you.

Add a few photos with two or more of you in them, too, for briefs that ask for photos and videos. Keep solo samples for each adult as well, so solo briefs stay open; Charlie and Izzy describe themselves as "creating content together & independently."⁷ Building a first portfolio covers how many pieces to start with.

If you list on a marketplace, put the cast list and these three samples at the top of your profile. On Modliflex, a couple or a family can list together as a Family/Group offer, with a parent managing the kids' part.

Where household briefs show up, and how to reply

Most of the castings in this guide came from those two Reddit communities, where brands and agencies post jobs and creators answer in the comments. Casting sites carry them too. KidsCasting and ProjectCasting list parent-and-child and couple calls, often for shoots the brand runs itself, and Backstage's UK casting roundups include UGC listings, though some Backstage features need a paid membership ($24.99 a month in the US App Store).^14151617 And since more than a third of the castings were for apps or online services, the people who make apps for couples and families are worth pitching directly, with your cast list in the first line.

When you reply, answer the brief before you sell yourselves:

• Lead with the cast line, something like: "Couple in Columbus, Ohio (34 and 37), daughter 7, son 3, one beagle. One of us talks, the other reacts. Two clips below."
• Send two or three natural clips, not your most edited ones, on a link that opens properly on a phone.
• Give a rate per video, and ask where the brand will use the video and for how long, since that changes the price.
• Slow down on posts that move you to WhatsApp before you know who the brand is, or that ask you to upvote the post and fill in a form first. Check who's behind them; how fake brand deals work covers the warning signs.

When everyone's on camera, who holds the phone?

A household shoot has up to four jobs, even when there are only two of you: talking, being in the scene, running the camera, and keeping whoever isn't in the shot busy. Decide who does which before you press record. One mom in a UGC creators' thread described her version: "I mostly film in the morning or late afternoon when my husband is home to hang with the kiddos!"¹⁸

When you're both in the shot, a tripod is the camera operator. Set the phone at eye level, frame it vertically and start recording before anyone walks in. A small Bluetooth remote saves a lot of running back and forth.

If the brief asks for raw clips, give the brand material it can cut: a few seconds of quiet before and after each line, no music, nobody talking over anyone else. One microphone? It goes on whoever's speaking.

Film the kids' part first, while they're fresh. The reading-app brief expected about an hour of filming in total, and a young child's patience runs out well before that.

Say only what's true for you, and make sure everyone else in the video does too. Under that math app's casting, one parent wrote: "I wouldn't be comfortable saying she has ADHD, since she doesn't."⁸ The FTC's Endorsement Guides set the same bar for anyone who claims to use a product: they "must have been a bona fide user of it at the time the endorsement was given."¹⁹ What you can say on camera covers the rest.

Last, sweep the frame. School names, uniforms, your house number and the street sign on the corner don't belong in a brand's ad.

What a video with more than one person pays

Posted pay is per video, not per person. Of the 20 castings in our set that named a one-off fee, 16 offered between $100 and $300, three offered less and one offered $370.⁶ None of them split the fee by headcount. One platform's guidance sits a little higher: Cohley recommends $200 to $400 for a UGC video, all of it paid to the creator.⁹

Platforms price the same way, with room for an extra. When a brief needs "a second person on camera, a pet, cooking or on-location filming," Billo suggests an optional bonus for the creator, and Insense, another UGC platform, explains why: a second person "means coordinating another schedule and another performance."²⁰²¹

The one side-by-side we found came from the UK. A window-blinds brand offered "£400 for the couple and £300 for the individuals" for about two hours of remote work, so the couple rate was a third higher than one creator's.¹⁶ Shoots a brand runs itself work differently, because they pay each person on set: a New York casting offered "$400 per couple $200 per person for under 2 hours of filming."¹⁵

Three kinds of deal turn up, and they pay very differently:

Usage is the other line to read before you name a number. A snack brand casting moms in Ireland and the UK offered "paid per video, plus extra for usage rights since the brand will run your videos as ads."²³ The longer and wider the use, the more the fee should rise; the kids section below has the terms we saw.

So price from the cast list. Start with your rate per video, add a named extra for each person beyond the first who performs, and price usage separately by where the video runs and for how long. One Barcelona UGC agency gives creators "an indicative reference" of €30 to €250 extra for a child on camera.²⁴ A rate card with add-ons shows the layout, and how usage tiers are priced covers the last part. All of these are single posts and two guides, not benchmarks. What your household can charge also depends on the usage and on how good your samples look.

When your kids are in the video

Start with your child, not the brief. Kids old enough to have opinions should get a vote on each video and a veto on any they don't like, and the "off the table" line in your cast list is where that veto goes. Some briefs ask for moments that are hard to take back; one casting in our set wanted parents to film a child's meltdowns.⁴ Skip anything you wouldn't want following them around at 16.

Then ask how long the brand can use the video, because that's how long your child's face stays in its ads. Terms we saw ran from two years in the UK, with an option to extend "to other countries if the ads perform," to three years worldwide for the Brooklyn shoot, to "unlimited time" for a $60 toddler-plate video.¹¹⁴²⁵ You can ask for a shorter term on anything your kids are in, or price the long one properly. If your youngest is a baby, UGC with a baby at home goes further on usage and safe sleep.

The paperwork is lighter than it sounds:

• The account is yours. UGC platforms take adult account holders. Billo's terms say "You must be at least 18 years old" and have you confirm "You have secured any required consents from individuals appearing in or identifiable through the Deliverables."²⁶
• Sign a release for each child. A minor release is a short form: the child's name, your name as parent or guardian, your contact details, the child's date of birth, your signature and the date.²⁷ Adobe Stock suggests that, when possible, both parents sign, one as parent and one as witness, which "reduces the risk that one parent will revoke the other's consent."²⁸ Influee's terms let a brand ask for a copy of that consent, "especially (but not limited to) in the event of individuals under the age of 15."²⁹
• Keep a record of what you earn from videos your kids are in, and move their share into a separate account each time a payment lands. Some of the laws below require records and a trust once you pass their thresholds, and it's fair either way.³⁰

The laws are new and patchy, and most were written for family channels that earn from views:

• Income floors. Several only apply once a parent's paid content passes an earnings level many families starting out won't reach: $1,250 in a month in California, $15,000 in a year in Arkansas and Tennessee.³¹³²
• No income floor. Illinois (since July 2024) and Montana apply once a child is in at least 30% of a parent's paid video over 30 days and a per-view test (10 cents a view) is met, at any earnings level.³³
• Minnesota is the strictest. Since July 2025, once at least 30% of a creator's paid video in a 30-day window features a child and a per-view pay test (as low as a cent a view) is met, children under 14 can't take part. The law doesn't say how a flat fee from a brand counts.³⁰
• California also requires entertainment work permits for minors "employed as advertising or photographic models."³⁴ Whether that covers a video you film at home for a brand isn't spelled out.
• England requires a license from the local council for a child to model when anyone is paid for it, a parent included. The government's 2015 guidance exempts families filming themselves for their own social media, but not paid modeling, and GOV.UK's advice is to "Ask the council if you're not sure you need one."³⁵³⁶³⁷

Anywhere else, ask the office that licenses child performers where you live. This is general information, not legal advice.

Before the first job: a household checklist

Run through this once together, then again whenever a new kind of brief comes in:

• Is the cast list current? Ages, who talks, who films. Match it against the brief before you apply.
• Has everyone who talks about the product used it?
• Where will it run, and for how long? Get it in writing and price it.
• Whose name is on the account and the payout? Make it one adult who's in the videos. Everyone else signs a release; in the London brief, one of you is the creator and the others "sign an image release."¹
• A release for each child, signed before the shoot.
• Your local rule check, if your kids are in it.
• The split. How you'll share the money between the adults, and what goes aside for the kids.
• What happens if you split up. The videos keep running for as long as the usage terms say. Agree now who answers rebooking requests and what happens to your shared portfolio.

Family UGC: quick answers

Can kids be UGC creators?

Kids can appear in UGC, but the account and the payout belong to a parent. Platforms ask for an adult account holder, and a few places limit paid work for young children, so check the rules above before you film them.

Do kids get paid?

The fee goes to the parent who holds the account. Some state laws require part of it to go into a trust for the child once you pass their thresholds, and setting a share aside is a fair habit either way.³⁰

Do we need followers to do UGC as a couple?

Not for UGC that runs on the brand's own channels. Follower counts matter when a deal pays you to post on your own account, which is a different job.

Do brands pay more for a family than for one creator?

Not automatically. Posted fees are mostly per video, so ask for a named extra when a brief needs a second performer or a child, and charge separately for long usage. The one UK side-by-side we found paid £400 for a couple against £300 for one person.¹⁶

What are some UGC ideas for couples?

Start with the three samples above: a first reaction, a routine with the product in it, and an app the two of you use together. The castings here also asked for a gift opened on camera, flowers picked up at the door, and scenes for a dating app filmed on public transport.

What is a UGC mom?

A mom who makes UGC, often for family products and sometimes with her kids in the videos. Dads do it too, and one brand in our set changed its plans to work with them.⁸

Footnotes

1. r/UGC_forhire, "COUPLE UGC Creator needed for rushes; based in London (required)" (October 13, 2026): a casting for "a well-known dating app" wants a London couple for two short scripted videos, "raw rushes only, no editing needed", some scenes on public transport; "2 years rights, UK distribution with the possibility of extending to other countries if the ads perform"; €300 fixed; "One of you is the creator, the others appears on camera and sign an image release." https://www.reddit.com/r/UGC_forhire/comments/1x573l1/couple_ugc_creator_needed_for_rushes_based_in/ ↩ ↩² ↩³ ↩⁴

2. r/UGC_forhire, "[Hiring] US moms with school-age kids for a paid UGC batch shoot" (October 9, 2026): "an app that helps parents keep up with school emails and the family calendar" wants a "US-based mom with 2+ school-age kids" and asks for "Links to 2–3 of your most natural videos (not your most polished ones)"; rate discussed on a call. https://www.reddit.com/r/UGC_forhire/comments/1x1uj63/hiring_us_moms_with_schoolage_kids_for_a_paid_ugc/ ↩ ↩²

3. r/UGC_forhire, "[HIRING] $200 per video: looking for US couples with a dog for reaction videos" (TailSong, September 15, 2026): "Two people in the same household", at least one dog, roughly 30–65; one partner hears a song about the dog for the first time while the other films; "$200 flat per video"; "No portfolio or follower count needed." https://www.reddit.com/r/UGC_forhire/comments/1whdqdw/hiring_200_per_video_looking_for_us_couples_with/ ↩ ↩² ↩³

4. Household casting posts in r/UGCcreators, each opened on October 27, 2026: couples with "a younger person (20–30 years old) and an older person (40–60 years old)", "Native English and Spanish speakers", $150 a video (December 18, 2025) https://www.reddit.com/r/UGCcreators/comments/1pprixd/paid_looking_for_couple_creators_150_per_video/ ; a toy company, parents of kids aged 6–12, "$100–$200 USD per video" for social ads (February 11, 2026) https://www.reddit.com/r/UGCcreators/comments/1r1kccu/looking_for_ugc_creators_with_kids_ages_612_for/ ; a husband-to-wife necklace, "A short, natural reaction video of the gift being opened" and one Instagram collab post, "$100 payment (usage rights included)" (January 3, 2026) https://www.reddit.com/r/UGCcreators/comments/1q2v6cj/paid_ugc_looking_for_couple_ugc_creators_husband/ ; a UK flower brand via an agency, where the man speaks and the "Girlfriend/wife doesn't speak in the video", £150–£250 (November 11, 2025) https://www.reddit.com/r/UGCcreators/comments/1ou4fn9/looking_for_uk_couple_ugc_creators_for_flower/ ; couples over 50 for wellness, "$250 per script" (February 3, 2026) https://www.reddit.com/r/UGCcreators/comments/1qv0fp5/couple_over_50_ugc_creators_250_paid/ ; fit parents for a protein-bar brand, "busy moms and dads (hopefully both!) with kids", "Looking to pay around $200" (July 22, 2025) https://www.reddit.com/r/UGCcreators/comments/1m60ml2/urgent_looking_for_fit_ugc_parents_paid/ ; moms with baby boys "between 5-12 months old", "Paying $300 per video" (August 23, 2025) https://www.reddit.com/r/UGCcreators/comments/1myfkxs/paid_moms_with_baby_boys/ ; sensory tools for children, clips of "daily challenges such as constant movement, meltdowns or trouble focusing" (September 22, 2025) https://www.reddit.com/r/UGCcreators/comments/1nnoulp/seeking_parents_of_neurodivergent_children_to/ ↩ ↩² ↩³

5. Billo Help Center, "Looking for a Specific Creator" (accessed October 27, 2026): brands can describe household needs in the brief, for example "Should the creator have kids aged 7-10? Are you looking for a creator with a partner/husband/wife?" https://help.billo.app/en/articles/6171653-looking-for-a-specific-creator ↩

6. Our count of 36 casting posts that asked for two or more people from one household (a couple, a parent and child, or a family) in r/UGCcreators and r/UGC_forhire, posted February 2024 to October 2026 and re-read on October 27, 2026; six more posts aimed at parents or couples, where a second person on camera was optional or not mentioned, are left out. 20 named a one-off fee. Sorted by the midpoint of each posted range, with pounds and euros taken at face value, 16 were at $100 to $300, three were lower (lowest "starting at $60", December 17, 2025, https://www.reddit.com/r/UGCcreators/comments/1ppbhl9/paid60_looking_for_parents_ugc_creators_in_the/ ) and one was $370 for one edited reel, two hook variations and full paid and organic usage (December 8, 2025, https://www.reddit.com/r/UGCcreators/comments/1phoqug/paid_ugc_370_parents_whove_helped_their_child/ ); one posted range reached $500 (November 26, 2025, https://www.reddit.com/r/UGCcreators/comments/1p78s6f/calling_all_videographers_with_kids_ages_510_paid/ ). Six were posting or monthly deals: five came to about $8 to $50 a video, including a toy brand's "A total of $1200" for "1-2 videos per day for 4 weeks" (July 29, 2025, https://www.reddit.com/r/UGCcreators/comments/1mc37iy/parent_creators_ugc_creators/ ), and one couples quiz app paid "$50-150 per video" by follower count (February 8, 2026, https://www.reddit.com/r/UGCcreators/comments/1qz6040/paid_looking_for_couplerelationship_content/ ). One offered product only, though it was "open to paid also", and nine gave no figure. 14 were for apps or online services. None priced the work per person. ↩ ↩² ↩³

7. Charlie & Izzy, "Couple of Creators" UGC portfolio (Canva site, Southampton, UK; accessed October 27, 2026): "Hi! We are Charlie (26) and Izzy (23). We are a Couple of Creators who have been creating content together & independently for over 3 years." https://izfletchugc.my.canva.site/couple-of-creators-ugc-portfolio ↩ ↩²

8. r/UGCcreators, "Paid Collab Request – Looking for a UGC Creator (Parent + Child) for ADHD-Friendly Math App Ad" (June 10, 2025): a math app for kids in kindergarten to third grade; the brand's reply that it had planned to work with mothers but "after receiving some wonderful applications from dads" would "design a new experiment"; and a parent's reply, "I wouldn't be comfortable saying she has ADHD, since she doesn't." https://www.reddit.com/r/UGCcreators/comments/1l7xi1a/paid_collab_request_looking_for_a_ugc_creator/ ↩ ↩² ↩³

9. Cohley Resource Center, "Recommended Creator Compensation for UGC, Professional, and Influencer Partnership Brief Types" (page modified October 15; accessed October 27, 2026): demographics such as "men over 40" and "parents of children with special needs" are "harder to source and therefore warranting higher compensation." Its recommended rate for "UGC Creators (Authentic, lo-fi content from everyday creators)" is "UGC Video: $200 – $400", and "100% of creator compensation is paid to the creators." https://cohleybrandresource.freshdesk.com/support/solutions/articles/48001238107-recommended-creator-compensation-for-ugc-professional-and-influencer-partnership-brief-types ↩ ↩²

10. r/UGCcreators, "Paid – Mother that can film with child? - $200 Per Hour - Tell A friend!" (November 19, 2025): a kids' reading app wants a mother and a child aged 3–8 for raw footage, "About 1 hour to film," at a "Flat rate of $200 per project"; London families who can film in person "will be accepted immediately." https://www.reddit.com/r/UGCcreators/comments/1p1m5v0/paid_mother_that_can_film_with_child_200_per_hour/ ↩

11. r/UGCcreators, "Help! What should we do about UGC as a kidswear brand?" (August 9, 2026): an Australian kidswear label "struggling to source local kid/mum UGC creators." https://www.reddit.com/r/UGCcreators/comments/1vjf4qh/help_what_should_we_do_about_ugc_as_a_kidswear/ ↩

12. ProjectCasting, "UGC Casting Call for English Speaking Couples" (MTM Agency, Miami, October 10, 2024): "Must be a couple (man and woman), aged 45 or older"; "Pay rate: $200 each (flat rate) for an 8-hour shoot." https://projectcasting.com/job/ugc-casting-call-for-english-speaking-couples ↩ ↩²

13. Billo Help Center, "For Creators: Your Extra Video Examples" (accessed October 27, 2026): creators are told to vary their example videos with "Kids", "Pets" and "Partner". https://help.billo.app/en/articles/9813903-for-creators-your-extra-video-examples ↩

14. KidsCasting, "8-12 Month Old for Social Content + 1 Parent - Baby Food Brand" (Brooklyn, NY; casting 616635, open until November 2, 2026): "$500/day" with "Three (3) years of paid and organic usage" worldwide. https://kidscasting.com/castingcall/616635 ↩ ↩² ↩³

15. ProjectCasting, "UGC Content Creator Video Shoot Casting Call for Male/Female Couple" (New York, March 13, 2025): "Compensation $400 per couple $200 per person for under 2 hours of filming." https://projectcasting.com/job/ugc-content-creator-video-shoot-casting-call-for-male-female-couple ↩ ↩² ↩³

16. Backstage, "Earn Up to £6,500 Shooting a Video Game in Slovenia + More UK Casting" (October 19, 2026): a window-blinds UGC listing for "a couple, aged 38–70" or individual creators; "Talent will work remotely. Pay is £400 for the couple and £300 for the individuals for an estimated two hours of work." https://www.backstage.com/magazine/article/video-game-in-slovenia-more-uk-80686/ ↩ ↩² ↩³

17. Backstage, App Store listing "Backstage - Casting Calls" (US App Store, accessed October 27, 2026): the app is free "to manage your profile and view job listings, messages, and other resources; however, a subscription is required to utilize some aspects of the service"; in-app purchases include a "Monthly Membership $24.99". https://apps.apple.com/us/app/backstage-casting-calls/id1215380527 ↩

18. r/UGCcreators, "How realistic is UGC for busy moms?" (July 9, 2026): a creator's reply on filming around small kids. https://www.reddit.com/r/UGCcreators/comments/1urumh6/how_realistic_is_ugc_for_busy_moms/ ↩

19. Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR 255.1(c) (eCFR, accessed October 27, 2026): "When the advertisement represents that the endorser uses the endorsed product, the endorser must have been a bona fide user of it at the time the endorsement was given." https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.1 ↩

20. Billo, "How Billo pricing works: what you pay for UGC videos" (prices as of October 2026): "When your brief includes things like a second person on camera, a pet, cooking or on-location filming, Billo suggests an optional complexity bonus for the creator. It's a recommendation, and you decide whether to add it and how much." https://billo.app/blog/how-billo-pricing-works/ ↩

21. Insense, "UGC Creator Rates 2026: Real Pricing & How to Budget for Scale" (September 14, 2026): "A second person in the video (a partner, a child, or two people interacting on camera) means coordinating another schedule and another performance." https://insense.pro/blog/ugc-creator-rates ↩

22. r/UGCcreators, "[Paid] - $665/Month - Couples & Lifestyle Creators Wanted (U.S. & Canada)" (January 2, 2026): "Pay $665/month" for 40 posts a month on "new TikTok + Instagram accounts you create for this project"; a creator replied, "So 16$ per video? This is not that much." https://www.reddit.com/r/UGCcreators/comments/1q25ajh/paid_665month_couples_lifestyle_creators_wanted/ ↩

23. r/UGC_forhire, "Looking for Irish + UK Mums For Paid Ads UGC" (September 17, 2026): an oat-bar snack brand pays "per video, plus extra for usage rights since the brand will run your videos as ads." https://www.reddit.com/r/UGC_forhire/comments/1wj2soe/looking_for_irish_uk_mums_for_paid_ads_ugc/ ↩

24. byCreators, "How Much Does a UGC Creator Earn? Prices and Rates" (Barcelona UGC agency; September 16, 2026, updated October 2, 2026): for a child on camera, "As an indicative reference, this extra can range from €30 to €250." https://bycreators.es/en/blog/how-much-do-ugc-creators-earn/ ↩

25. r/UGCcreators, "【PAID】$60 - Looking for Parents / UGC Creators in the Toddler Niche – Pre-Launch Collab" (December 17, 2025): parents of kids roughly 1–5; "starting at $60 per 20–60 sec video"; usage for organic and paid ads "(unlimited time, all YumLit channels)." https://www.reddit.com/r/UGCcreators/comments/1ppbhl9/paid60_looking_for_parents_ugc_creators_in_the/ ↩

26. Billo, "Terms of Service for Creators" (effective October 1, 2026): "You must be at least 18 years old"; creators warrant "You have secured any required consents from individuals appearing in or identifiable through the Deliverables (including their name, image, or likeness)." https://billo.app/terms-of-service-creators/ ↩

27. Shutterstock Contributor, "Content Publishing Standards: Legal Documentation" (accessed October 27, 2026): the minor model release asks for the minor's name, the parent's or guardian's name, a mailing or email address, the date of birth, the parent's or guardian's signature and the signature date. https://submit.shutterstock.com/help/en/articles/10617411-content-publishing-standards-legal-documentation ↩

28. Adobe Stock Contributor, "Model release requirements for Adobe Stock" (accessed October 27, 2026): a model under 18 needs "a parent or legal guardian's signature"; "When possible, have both parents sign the release: one as the parent or legal guardian and the other as the witness. This reduces the risk that one parent will revoke the other's consent." https://helpx.adobe.com/stock/contributor/content-policies-guidelines/model-property-releases/model-release-requirements.html ↩

29. Influee, "Terms of Service" (last updated September 2025; accessed October 27, 2026): a brand may request a copy of the creator's consent from people in the content, "especially (but not limited to) in the event of individuals under the age of 15." https://influee.co/terms ↩

30. Minnesota Statutes, section 181A.13 (2024, chapter 103; effective July 1, 2025): a minor is engaged in content creation when "at least 30 percent of the content creator's compensated video content produced within a 30-day period" features a minor and a per-view test is met (the platform's payout threshold, or pay "equal to or greater than $0.01 per view"); "A minor under the age of 14 is prohibited from engaging in the work of content creation as provided in paragraph (a)." Creators must keep records (subdivision 2) and "set aside gross earnings on the video content that includes the likeness, name, or photograph of the minor in a trust account" (subdivision 3). Section 181A.03 defines an online platform to include an "advertising network". Effective date: Laws of Minnesota 2024, chapter 103, section 4, "This section is effective July 1, 2025." https://www.revisor.mn.gov/statutes/cite/181A.13 , https://www.revisor.mn.gov/statutes/cite/181A.03 and https://www.revisor.mn.gov/laws/2024/0/103/ ↩ ↩² ↩³

31. California Senate Bill 764 (2024, chapter 611), Family Code section 6651: one of its tests is that "The vlogger received actual compensation for image or video content of at least one thousand two hundred fifty dollars ($1,250) in the month." The Legislative Counsel's digest says the bill "would require the vlogger to set aside gross earnings on the content in a trust account to be preserved for the benefit of the minor." https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202320240SB764 ↩

32. Arkansas Act 982 of 2025 and Tennessee Public Chapter 687 of 2026, both in effect since July 1, 2026: each applies once the content creator "received actual compensation for ... content of at least fifteen thousand dollars ($15,000)" in the previous twelve months, and each requires a trust account for the minor. https://arkleg.state.ar.us/Home/FTPDocument?path=%2FACTS%2F2025R%2FPublic%2FACT982.pdf and https://publications.tnsosfiles.com/acts/114/pub/pc0687.pdf ↩

33. Illinois Public Act 103-0556 (in effect July 1, 2024): a child is engaged in vlogging when "at least 30% of the vlogger's compensated video content produced within a 30-day period included the likeness, name, or photograph of the minor" and a per-view test is met, including pay "equal to or greater than $0.10 per view"; "This Act takes effect July 1, 2024." https://www.ilga.gov/Legislation/publicacts/view/103-0556 ; Montana House Bill 392 (2025, chapter 650): the same 30% test over "a 30-day" period and "$0.10 a view". https://archive.legmt.gov/content/Sessions/69th/Contractor_index/CH0650.pdf ↩

34. California Labor Commissioner's Office, "Information on minors and employment" (accessed October 27, 2026): entertainment work permits "are also required for minors making phonographic recordings or who are employed as advertising or photographic models." https://www.dir.ca.gov/dlse/dlse-cl.htm ↩

35. Children and Young Persons Act 1963, section 37 (legislation.gov.uk): a child may not "work as a model, where payment in respect of his doing so, other than for defraying expenses, is made to him or to another person" without a license from the local authority. https://www.legislation.gov.uk/ukpga/1963/37/section/37 ↩

36. Department for Education, "Child performance and activities licensing legislation in England: departmental advice" (February 2015): the rule for recorded performances "does not extend to user generated content, for e.g. where young people or a family record themselves and share it on a website or social media", while modeling "for which payment is made (to the child or to someone else in respect of the child taking part)" needs a license. https://assets.publishing.service.gov.uk/media/5a80d475e5274a2e87dbc0e2/Child_performance_and_activities_licensing_legislation_in_England_-_departmental_advice_-_final.pdf ↩

37. GOV.UK, "Child employment: Performance licences and supervision for children" (accessed October 27, 2026): a child under school leaving age "may need a licence" for "modelling assignments where the child is paid"; "Ask the council if you're not sure you need one." https://www.gov.uk/child-employment/performance-licences-for-children ↩