Instagram Creator Marketplace: Who Can Join, Who Pays You.

"You will receive payment directly from the brand (not through Instagram or Facebook)."¹ That line comes from Meta's help page on project invitations in Instagram's creator marketplace, and it's worth reading before you join. The marketplace puts your profile in front of brands, shows them your numbers and delivers their offers to a folder in your inbox. The deal itself, including what you're paid and what the brand may do with your post afterward, is between you and the brand.

Being found there is still worth something. You just run the deal yourself, so it helps to know which parts Instagram handles before the first offer arrives.

Instagram's creator marketplace, which Meta now calls Meta Creator Marketplace, is where brands look for creators to work with on branded posts and partnership ads.² It lives inside the Instagram app, so there's no separate app or login: you join from your Professional dashboard, under Branded content.³ As of October 2026, Meta asks for four things. You're 18 or older, your account is public and set to Creator or Business, you have at least 1,000 followers, and you're in good standing with Meta's policies.⁴ Brands search it with a separate tool, Meta Creator Marketing Hub, which launched worldwide on September 15.⁵ Joining takes a few taps. What the marketplace can't do is promise offers or make sure a brand pays.

Who can join Instagram's creator marketplace now

Creators who meet those four rules can join "worldwide, in all countries where Meta advertising operates," apart from Crimea, Cuba, Iran, North Korea, Syria and Russia.⁴ Meta is also adding Facebook creators to the same marketplace.⁶⁵

The follower minimum and the worldwide reach are both new. As recently as April 21, 2026, Meta's page for creators listed 18 countries and no follower minimum. By May 19 it said "worldwide" and "1,000+ followers."⁷ So check the date on any guide you read. Older ones list specific countries or say there's no minimum, and a 2025 forum reply told a creator with about 3,000 followers they needed 10,000.⁸ If you're in the EU and checked before late May 2026, look again: the old list's only EU countries were France, Germany, the Netherlands and Spain.

If Join creator marketplace isn't in your Branded content menu, Meta's only explanation is that "the feature isn't available to you yet."³ Each rule can be checked from your phone:

One more catch isn't in the table. In the EU, the EEA and Switzerland, paying for Meta's ad-free subscription or choosing less-personalized ads "impacts your ability to run ads, participate in partnership ads and earn money through our products," according to Meta.¹¹

How to join from the app

1. Open your profile and tap Professional dashboard.
2. Under Your tools, tap Branded content, then Join creator marketplace.
3. Tap Accept. Brands can now see your profile information and insights, and message you in a new Partnership messages folder.
4. Tap Accept changes, then review and accept the terms.³¹²

If Meta sends you an invite at the top of your profile or in your feed, tapping Accept invite, then Next and Join now, gets you to the same place. Dismissing it doesn't shut you out, because you can still join from the dashboard. Once you're in, projects, your creator portfolio and your preferred brands all sit under Creator marketplace on the Branded content screen.¹²

Some of Meta's own pages can send you the wrong way. Even the Join Creator Marketplace button on Instagram's site for creators leads to "About Meta Creator Marketing Hub," a help page written for brands whose steps start with logging in to Meta Business Suite.⁴¹³ The "Join Instagram Creator Marketplace" page on Meta's business site is for brands too, and tells them to contact their account representative.¹⁴

Is Instagram's creator marketplace worth joining?

For some accounts, yes, though there's no public data on how often it pays off. Meta doesn't publish what projects pay or how many brands search, and creators rarely post their results. In the forum threads we read for this guide, nobody shared what a marketplace deal paid.

The pool is big, though: in June 2026 Meta said more than 5 million Instagram profiles were already in the marketplace, before Facebook creators were added.⁶ Brands narrow it with filters, follower count among them,¹⁵ and for at least one person hiring creators through it, the filters are the part that works. They said the bulk messaging didn't work for them, "but for the blackbox meta has made in terms of finding creators with filters it does the job."¹⁶ And every project asks for posts on your own account, so your audience is part of what brands are buying (more on projects below).

So it comes down to your account:

• Well past 1,000 followers, in a niche that brands sell to: join, make your portfolio public, add preferred brands and answer messages quickly. Keep pitching brands yourself too; this is one more way offers come in.
• Just over 1,000: product offers may well come first. Before one arrives, work out the cash price you'll quote back; the pricing section below shows how to split it.
• Under 1,000, or looking for work that doesn't hinge on your followers: try UGC, brand work that never has to go on your feed. You deliver the photos and videos, the brand posts them on its own channels and runs them in its own ads, and your follower count isn't what it's paying for. Modliflex is one place brands order it, with the payment held in escrow before you start. You can also get paid per video through other apps.

Whatever you decide, it's reversible. You can opt out under Partner discovery settings and join again any time.³

What brands see, and what you control

Brands search from Meta Creator Marketing Hub, which recommends creators to each brand and lets it filter by interests, age and follower count, for creators and for their audiences.¹⁵ Most of what a brand sees after that comes straight from your account. These parts are yours to set:

• Your portfolio, which starts out private. "By default, your creator portfolio will only be visible to you," so tap Change visibility and pick Public. It holds a cover image, a short description of your work, the posts and Reels you choose, and the profiles of people and brands you've worked with.¹⁷ Public means anyone with the link can open it, so you can also send it when you pitch a brand yourself.
• Up to ten preferred brands. The brands you pick will see you in a suggested list of interested creators when they search. Only brands in the marketplace can be picked,¹⁸ so the picker doubles as a check on whether a brand has joined at all.
• Your interests. Meta tells creators to set them so the projects they see are relevant.⁴
• A way to reach you. Brands can message you in the app or copy your email when one is available.¹⁵ If your profile lists a contact email, make it one you check. And if a company with a similar-sounding name emails asking for your rates, it isn't Meta's marketplace, so find out who's behind it first.

Then there are the numbers. Your card shows your total followers and how many accounts you reached and engaged in the last 30 days, ads included. Your full profile adds a breakdown of your engaged audience, badges for your "past ads partnerships experience and responsiveness," and your previous content.¹⁹ Joining is what gives brands "more of a creator's recent posts" and "more detailed insights" than they'd see otherwise.¹⁵ At least one influencer platform that brands use also flags who has joined: Sprout Social shows a Creator Marketplace badge on creators who have opted in, so brands can "prioritize outreach to those actively seeking partnerships."²⁰

Because reach and engagement cover only the last 30 days, a quiet month is the month a brand sees. Meta doesn't say how it scores responsiveness, but replying to partnership messages quickly, even when the answer is no, can only help. And if you pitch brands directly as well, the media kit guide shows how to present these same numbers honestly.

What a project offer looks like

Brand messages from the marketplace go to a Partnership messages folder at the top of your inbox, which appears the first time one arrives.²¹ An offer may come as a project, listing the number of Reels, posts or stories the brand wants, the date to post and the offered payment. Each project is marked negotiable or fixed. On a negotiable project, you can ask the brand to change the content or the pay. On a fixed one you can still talk it through, but "changes can't be made to the content requested or what you'll earn."⁹

Accepting a project means "you're agreeing to post the content outlined in exchange for the offered payment."¹ Because that post goes out to your audience, small accounts may see fewer projects and more product offers. A brand opening a project to applications can limit who applies by follower count, age, gender and audience.²² One person who runs creator gifting for a US candle brand advised other brands to look for creators on Meta's and TikTok's marketplaces. Creators under 10,000 followers, they wrote, are "more likely to be willing to create content in exchange of free products." The same post told brands to work only with creators who agree to a Reel "with full unrestricted usage rights" in return for product.²³ If a product-only offer asks for ad use too, price that part separately (more on this below).

Open projects sit under View available projects, where tapping I'm interested puts you on a list the brand can review.⁹ Others arrive as a direct invitation.²² A spot on a list isn't an offer, though. One creator who filled in a portfolio, added preferred brands and tapped I'm interested on a lot of projects wrote: "Not one brand had reached back out to me."²⁴

Before you accept, check that anything you've agreed to shows on the project, because "The brand will not be able to make changes once you accept." When you post, select the project as you add the paid partnership label. That's what counts the post toward the project, and it's also when, in Meta's words, "any agreed ad permissions from the project will be given."¹

The $100 floor, and pricing in three lines

When a brand builds a project in Meta's tool, it must offer "a minimum of $100 as payment." The form splits that into a payment for the content and, if the brand wants to run your post as an ad, a payment for "ad boost permission," which "is shown separately from payment for content." Free products are an optional extra on top.²² So part of that $100 may be for the right to run your post as an ad rather than for the post itself.

Meta's own form, in other words, splits an offer into three lines (content, ad permission, products), and that's the clearest way to price your side too. Quote the content on one line and the right to run it as an ad on another, and list any product, at its retail value, as a third. The brand sees what it's paying for, and if it doesn't need ads, the ad line comes off instead of your fee getting squeezed. Instagram's own advice is to back up a rate with your follower count and the average likes, views, comments and shares that your posts and past branded deals get.⁴ For the number itself, see how to price a sponsored post on a small account.

Product-only deals still need the paid partnership label. Asked whether gifted products need it, Meta answers: "Yes, anything received from business partners counts, whether it be money or otherwise."⁴ The label meets Instagram's rules, and the law can ask for more, which the disclosure guide covers.

Who pays you, and what if they don't

Meta stays out of the money. "Meta does not support payments made through the Instagram app or on Facebook," its branded content page says.²⁵ You and the brand agree on the amount and where it gets sent, and the project only shows what you earned once the brand marks it as paid.¹ If a payment goes wrong, Meta's payments page says "you should discuss this with the brand directly."²⁶ None of the marketplace help pages we checked describe a way to escalate an unpaid project.

TikTok's marketplace works differently. For projects priced in the app, the brand pays once you accept, and TikTok holds the money until the video is published.²⁷ On Instagram, your bargaining power comes at three points:

1. Before you accept. Terms are easiest to set while nothing's agreed. With a brand you don't know, ask for part of the fee up front.
2. Before you post. The post on your account is what the brand is paying for, so if any of the fee is due before posting, wait for it.
3. After you post. You still decide whether the brand can run your post as an ad. If a brand hasn't paid and is running your post as an ad anyway, you can stop the ad yourself (the steps are in the next section).

Keep a copy of the deal outside the app, too. One creator partway through a brand partnership found the Partnership messages tab had "disappeared," leaving "no way of getting in contact" with the brand to send drafts.²⁸ That's one person's report, but getting the brand's email early, with the terms written down there, costs nothing.

The paperwork is yours as well. Meta leaves these deals off its own invoices,²⁶ so send your own invoice and keep a record of what you earn. If you take product instead of cash, read how gifted products are taxed before you treat them as free.

The ad permission that turns itself on

A partnership ad is an ad a brand runs with your handle on it, usually built from your post, and it needs your permission.²⁹ If they're new to you, here's how partnership ads work for creators. A brand can get that permission three ways:

• The boost toggle. When you add the paid partnership label to a post, a toggle called Allow brand partner to boost lets the brand you tagged turn that post into an ad.³⁰
• A partnership ad code. You can create a code for any post and share it, and up to two advertisers can use it at a time. Switching it off stops new ads, but "Any active ads using the code will continue running."³⁰
• Account-level permission. Accepting a brand's request lets it "Create ads from your handle without pre-existing content" and turn posts where you've tagged or mentioned it into ads.³¹ It's the widest of the three, so it's the one to think twice about.

One default is easy to miss. For new branded posts, the boost toggle "will automatically be turned on for 28 days since your last branded content was posted," so you don't have to approve each post by hand while you're working on partnership ads.³² In practice, any branded post you make within 28 days of your last one starts with the toggle on, so the brand you tag can boost it unless you switch it off as you add the label. On a project, tagging it in the label hands over whatever ad permissions you agreed to.¹ That's why ad use belongs in your price before you accept.

While a post runs as an ad, you can't edit it. Deleting it stops the ad, and archiving it doesn't take ad-code access away from the brand.³² To stop a single ad, go to Professional dashboard, then Partnership ads, then Active ads, open the ad's options and tap Stop. To remove a brand's access, go to Ad partners instead, find the brand under Approved and tap Remove, and any of its ads that are running get paused. If you shared an ad code with it, switch the code off too.³¹ For what to charge for ad use in the first place, see how creators price it.

The message to send before you tap Accept

Everything Instagram leaves to you fits in one message. Send it in the partnership thread (and by email, if the brand has shared one), and accept the project only once the brand confirms in writing.

Hi [name], thanks for sending this project over. Before I accept,
could you confirm a few details?

1. Deliverables: [number] [Reels / posts / stories], posted by [date]
2. Fee: [amount and currency] for the content, [amount] for ad use,
   plus [product], if any
3. Ad use: partnership ads from these posts only (no account-level
   access), for [number] days
4. Other use: [none / reposts on your pages / your website],
   for [period]
5. Payment: by [method] to [account or email], with transfer fees
   paid by [you / me]. [Deposit] when I accept, the rest within
   [number] days of posting
6. Drafts: you'll see each draft [number] days before it goes up,
   with [number] round(s) of changes included
7. If the project is cancelled after I've filmed: [cancellation fee]
8. Best email for this project: [email]

Once that's confirmed, I'll accept the project and tag it when I post.

Meta leaves the payment to you and the brand, so this message settles it: what it is, when it arrives and where it goes, while you still have something the brand wants.

Footnotes

1. Instagram Help Center, "Manage project invitations on Meta Creator Marketplace" (no date shown; checked October 7, 2026): project invitations are only available to creator accounts; payment can be a flat rate, gifted products, or per piece of content based on campaign performance, with more if the content is used in an ad; brands are responsible for payment and pay creators directly, not through Instagram or Facebook; accepting means agreeing to post the content outlined for the offered payment, and the brand can't make changes afterward; selecting the project when adding the paid partnership label counts the post and gives any agreed ad permissions; the project shows the amount earned once the brand marks it as paid. https://help.instagram.com/476637981022066 ↩ ↩² ↩³ ↩⁴ ↩⁵

2. Instagram Help Center, "Eligibility requirements for creators on Meta Creator Marketplace" (no date shown; checked October 7, 2026): Meta Creator Marketplace helps creators connect with brands to partner on branded content and partnership ads; it is available to eligible creators worldwide in all countries where Meta advertising operates; creators must be at least 18, have a professional, public Instagram account and a minimum of 1,000 followers, and agree to the partner monetization policies; not available in Crimea, Cuba, Iran, North Korea, Syria or Russia. https://help.instagram.com/1389278101788752 ↩

3. Instagram Help Center, "Get started as a creator on Meta Creator Marketplace" (no date shown; checked October 7, 2026): you need a professional account to reach the Professional dashboard at the top of your profile; the path Professional dashboard, Branded content, Join creator marketplace, and "this means the feature isn't available to you yet" if the option is missing; Accept makes your information and insights visible to brands and opens a Partnership messages folder; then Accept changes and accept the Terms; brands can see your posts, average reach and follower count; you can opt out under Partner discovery settings and rejoin at any time. https://help.instagram.com/340386727982950 ↩ ↩² ↩³ ↩⁴ ↩⁵

4. Instagram for Creators, "Partner With Brands and Earn" (no date shown; checked October 7, 2026): creators must be 18+, have a public Creator or Business account with 1,000+ followers, and be in good standing with Instagram's Community Guidelines, Partner Monetization Policies and Branded Content Policies; available worldwide where Meta advertising operates, except Crimea, Cuba, Iran, North Korea, Syria and Russia; advice to indicate your interests and to back up a rate with follower and engagement data; the FAQ answer that gifted products and free trips need the Paid Partnership label; and a JOIN CREATOR MARKETPLACE button that links to the brand-side help page "About Meta Creator Marketing Hub." https://creators.instagram.com/earn-money/branded-content ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶

5. Meta for Business, "IAB Global Creator Week: Making it Easier for Businesses to Partner with Creators and Turn Discovery into Purchase" (September 15, 2026): Meta Creator Marketing Hub "launching globally today"; Facebook creators joining Instagram creators in the Creator Marketplace API; the updates rolling out through the rest of 2026. https://www.facebook.com/business/news/iab-global-creator-week-making-it-easier-for-businesses-to-partner-with-creators ↩ ↩²

6. Meta, Latin America newsroom, "Cannes Lions 2026: Nuevas herramientas creativas y para creadores que facilitan el salto hacia la IA" (June 23, 2026, in Spanish): Meta Creator Marketing Hub will combine Creator Marketplace and Partnership Ads Hub, and Facebook creators are being added to Creator Marketplace, joining "más de 5 millones de perfiles de Instagram" (more than 5 million Instagram profiles) already in the tool. Meta's own figure. https://about.fb.com/ltam/news/2026/06/cannes-lions-2026-nuevas-herramientas-creativas-y-para-creadores-que-facilitan-el-salto-hacia-la-ia/ ↩ ↩²

7. Internet Archive copies of Instagram for Creators, "Partner With Brands and Earn": on April 21, 2026 the "Am I eligible?" section asked creators to comply with Meta's monetization and community policies and listed 18 countries (Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Israel, Japan, Mexico, New Zealand, the Netherlands, South Korea, Spain, Turkey, the United Kingdom and the United States), with no follower minimum; on May 19, 2026 it read "1,000+ followers" and "worldwide, in all countries where Meta advertising operates." https://web.archive.org/web/20260421104816/https://creators.instagram.com/earn-money/branded-content ; https://web.archive.org/web/20260519161435/https://creators.instagram.com/earn-money/branded-content ↩

8. Reddit, r/InstagramMarketing, reply to a creator with about 3,000 followers who couldn't find the option (March 2025): "You have to have 10k or more to be eligible." One commenter's claim, not Meta's rule. https://www.reddit.com/r/InstagramMarketing/comments/1j30p9m/comment/mfwip44/ ↩

9. Instagram Help Center, "Find branded content projects as a creator on Meta Creator Marketplace" (no date shown; checked October 7, 2026): projects are only available to creator accounts on Instagram and Facebook; View available projects sits under Creator marketplace; each project shows the number of reels, posts or stories, the date to post and the offered payment, and is negotiable or fixed; I'm interested adds you to a list of interested creators the brand can review. https://help.instagram.com/1237032497140392 ↩ ↩² ↩³

10. Instagram Help Center, "How to check the monetization status of your Instagram account and your content" (no date shown; checked October 7, 2026): Settings, then Creator tools and controls or Business tools and controls, then Monetization status; policy violations need to be resolved to keep earning with eligible tools, and Request a review appeals them. https://help.instagram.com/561796329332844 ↩

11. Meta Business Help Center, "How Subscribing to No Ads Limits Your Ability to Advertise and Monetize" (no date shown; checked October 7, 2026): the subscription for no ads is available in the EU, the EEA and Switzerland, and subscribing or choosing less-personalized ads "impacts your ability to run ads, participate in partnership ads and earn money through our products." https://www.facebook.com/business/help/1563729837497242 ↩

12. Instagram Help Center, "Onboard to Meta Creator Marketplace as a creator" (no date shown; checked October 7, 2026): creators are invited to onboard if they meet the eligibility requirements; tap Accept invite at the top of your profile page or in your feed, then Next and Join now; a dismissed invitation doesn't stop you joining from the Professional dashboard, under Your tools, Branded content; below Creator marketplace you can discover projects, set up your creator portfolio and select preferred brand partners. https://help.instagram.com/3507733592731174 ↩ ↩²

13. Instagram Help Center, "About Meta Creator Marketing Hub" (no date shown; checked October 7, 2026), written for brands: a tool in Meta Business Suite or Ads Manager that helps brands discover and evaluate creators to partner with on branded content and partnership ads; access starts with "Log in to Meta Business Suite." https://help.instagram.com/337707278243327 ↩

14. Meta for Business, "Join Instagram Creator Marketplace" (no date shown; checked October 7, 2026), a page for brands: "To join creator marketplace, please contact your account representative." https://www.facebook.com/business/instagram/join-creator-marketplace ↩

15. Instagram Help Center, "Find creators to partner with on Meta Creator Marketing Hub" (no date shown; checked October 7, 2026), written for brands: personalized creator recommendations, AI-powered keyword search, and filters like interests, age and follower count for creators and target audiences; creator profiles show past and active partnership ads, branded content, past partners and metrics, with more recent posts and more detailed insights for creators who have joined; brands can copy a creator's email, if available, or send a message. https://help.instagram.com/409900697639125 ↩ ↩² ↩³ ↩⁴

16. Reddit, r/FacebookAds, comment from someone using Meta's creator marketplace to find creators (August 2026): bulk messaging and other tools didn't work for them, "but for the blackbox meta has made in terms of finding creators with filters it does the job." One person's experience. https://www.reddit.com/r/FacebookAds/comments/1o058re/comment/p1engyl/ ↩

17. Instagram Help Center, "How to set up a creator portfolio on Meta Creator Marketplace" (no date shown; checked October 7, 2026): badges for responsiveness and partnership ads experience; a cover image, text, posts and Reels, and profiles of people and brands you've worked with; the portfolio is visible only to you by default, Change visibility switches it, and Public makes it visible to anyone with the link, including brands in Creator Marketplace. https://help.instagram.com/612502247224932 ↩

18. Instagram Help Center, "Add preferred brand partners on Meta Creator Marketplace" (no date shown; checked October 7, 2026): up to ten preferred brand partners, who see you in a suggested list of interested creators when they search; brands that don't currently participate in the program can't be selected. https://help.instagram.com/574361937447510 ↩

19. Instagram Help Center, "About insights on Meta Creator Marketing Hub" (no date shown; checked October 7, 2026), written for brands: total followers, plus accounts engaged and accounts reached in the last 30 days, including through ads; a breakdown of the engaged audience on the detailed profile; badges for past ads partnerships experience and responsiveness; previous content, including ads. https://help.instagram.com/372976294747081 ↩

20. Sprout Social Influencer Marketing Support, "Instagram Creator Marketplace" (updated March 23, 2026; checked October 7, 2026), written for brands using Sprout's influencer tool: "Creator Marketplace badges indicate creators who have opted into brand collaborations on Instagram, helping you prioritize outreach to those actively seeking partnerships." https://influencersupport.sproutsocial.com/hc/en-us/articles/44280523900557-Instagram-Creator-Marketplace ↩

21. Instagram Help Center, "About partnership messages on Meta Creator Marketplace" (no date shown; checked October 7, 2026): brands can send partnership messages once you join; the Partnership messages folder appears with your first one, at the top of your inbox, and holds messages and projects from eligible brands. https://help.instagram.com/1421295241646809 ↩

22. Instagram Help Center, "Create a campaign on Meta Creator Marketing Hub" (no date shown; checked October 7, 2026), written for brands: campaigns can be discoverable by creators or invite-only; discoverable ones can be narrowed by gender, age, follower count and target audience; brands "must offer a minimum of $100 as payment," entered as a payment for content plus, if they request it, a payment for ad boost permission that "is shown separately from payment for content," with free products as an optional extra; the payment summary adds the two payments into a total per creator; all payments are made off the Meta platform. https://help.instagram.com/708155490489121 ↩ ↩² ↩³

23. Reddit, r/ShopifyPros, post by someone running creator gifting for a US candle brand (September 2025), advising other brands to find creators through Meta's and TikTok's creator marketplaces: "Micro creators with less tha 10K followers, are more likely to be willing to create content in exchange of free products." The same post tells brands to work only with creators who agree to publish at least one Reel "(with full unrestricted usage rights)" in exchange for free products. One brand-side account. https://www.reddit.com/r/ShopifyPros/comments/1nnco3c/low_cost_low_involvement_product_seeding_creator/ ↩

24. Reddit, r/influencermarketing, post by a creator who joined after an invitation, filled in a portfolio and preferred partners, and tapped I'm interested on many projects (May 2025): "Not one brand had reached back out to me." One creator's experience. https://www.reddit.com/r/influencermarketing/comments/1kd3vtg/inapp_instagram_creator_marketplace/ ↩

25. Instagram Help Center, "About branded content on Instagram" (no date shown; checked October 7, 2026): creators whose content is used for partnership ads are paid off the platform, brands and agencies can only pay creators off the platform, and "Meta does not support payments made through the Instagram app or on Facebook." https://help.instagram.com/128845584325492 ↩

26. Instagram Help Center, "About receiving payments for projects on Meta's Creator Marketplace" (no date shown; checked October 7, 2026): payments are agreed directly between you and the brand, including where the brand sends them (coordinated by email or Messenger if needed); they aren't added to any invoice from Meta; payment issues are to be discussed with the brand directly. https://help.instagram.com/730986961470992 ↩ ↩²

27. TikTok Business Help Center, "How to create a new Creator marketing project in TikTok One" (last updated March 2026), written for advertisers: after the creator accepts, the brand clicks Pay now to complete the payment, and "After the video is published, payments held by the platform will be paid out to the creator." https://ads.tiktok.com/help/article/how-to-create-a-new-creator-marketing-project-in-tiktok-one ↩

28. Reddit, r/InstagramMarketing, post by a creator partway through a brand partnership (October 2025): the Partnership messages tab had disappeared, leaving them with no way of getting in contact with the brand to send drafts. One creator's experience. https://www.reddit.com/r/InstagramMarketing/comments/1o8d2xu/partnership_messages_tab_disappeared/ ↩

29. Instagram Help Center, "About partnership ad permissions" (no date shown; checked October 7, 2026): advertisers need permission from the partner whose handle the ad will include, and creators can revoke it at any time; permissions are content-level (more restrictive, for specific posts) or account-level (broader access, suited to ongoing partnerships). https://help.instagram.com/442108830566254 ↩

30. Instagram Help Center, "Manage content-level permissions for partnership ads" (no date shown; checked October 7, 2026): advertisers can create ads from branded content when the Allow brand partner to boost toggle is on and they're tagged in the paid partnership label, or from any post when you share a partnership ad code; ad codes can be used by up to 2 advertisers at a time; switching a code off stops new ads, while active ads keep running. https://help.instagram.com/606568693172555 ↩ ↩²

31. Instagram Help Center, "Stop an advertiser from running partnership ads from your Facebook or Instagram account" (no date shown; checked October 7, 2026): account-level permissions let advertisers create ads from your handle without pre-existing content and turn posts that tag or mention them into partnership ads; creators can remove access at any time; to stop one ad, Professional dashboard, Partnership ads, Active ads, then the ad's options and Stop; to remove a brand, Partnership ads, Ad partners, the Approved tab, Remove, after which running ads are paused; turning off a used ad code doesn't stop active ads. https://help.instagram.com/1159476377787773 ↩ ↩²

32. Instagram Help Center, "Instagram partnership ad specifications for creators" (no date shown; checked October 7, 2026): for newly created branded content, the Allow brand partner to boost toggle turns on automatically for 28 days since your last branded content was posted; content running as a partnership ad can't be edited; deleting it stops the ad; archiving it doesn't remove ad code access. https://help.instagram.com/1022082264667994 ↩ ↩²